Nike and “King Consumer”

Popular culture, indeed, has always held athletes in high esteem, dating back to the days of the ancient Greeks and the first Olympiad events, thousands of years ago.   However, in recent decades, talented athletes in sports which had in the past been relegated to the upper class, such as tennis, are now embraced by the masses of all socioeconomic levels.   A case in point is the Russian tennis phenomenon Maria Sharapova.   Admittedly, she is an excellent tennis player, but there are countless other talented tennis players who have not gotten even a fraction of the media attention as has Sharapova. Taking a closer look at this pop culture frenzy, the adoration that has been showered upon Sharapova and many other athletes comes down to how our culture has influenced advertising (USA Today); more specifically, one can clearly argue that Sharapova and others grabbed their biggest share of fame once they began to commercially promote products such as Nike brand clothing and shoes, showing the power of advertising to focus the love of the masses on someone based on an image seen in commercials, as well as the ways that culture has influenced product brands. The Rise of Consumerism As was alluded to in the introduction of this paper, the common denominator in the rise of athletes to god-like status in society, and the growth of companies like Nike into multi billion dollar marketing machines, can all be attributed to the masses, leading to academic studies of consumers in such frequency that terms like consumerism have been coined to identify the analysis of the behavior and power of the consumer to dictate how the business world ultimately operates, what it offers to the public, and how the future of consumer goods will unfold. Experts in the study of consumerism have attributed the rise of consumerism itself to the global spread of what can best be described as material desire; in other words, the economic freedom that many parts of the world have been exposed to for the first time over the last quarter century or so has bred a new generation of consumers, who have the desire to possess consumer goods and finally have the financial means to buy them (Sussman).   Especially desirable are the â€Å"brand name† goods which consumers view as a symbol of affluence; the Nike â€Å"swoosh† symbol, for instance, is something that people consider a sign of success when it appears on their shoes or clothing. This, in itself, speaks volumes about the extent of consumerism with the use of a simple, yet telling example.   Because of the availability of foreign made, inexpensive clothing and shoes, it would make sense that if one merely wanted to keep warm or protect their feet, they would buy the least expensive, yet functional merchandise they could obtain; however, more often than not, consumers will pay much more than they have to for clothing items because of the presence of a Nike symbol or any of a score of others which have universal appeal.   In fairness to Nike and others, they do make products of sufficient quality and functionality, but also in fairness, one can find goods of similar, or even superior quality at lower prices, â€Å"sans swoosh† if you will.   The difference, once again, is the power of consumerism to dictate what one should wear on their bodies to be considered worthy in society. Catering to King Consumer When looking at the role of the consumer, it can fairly be said that we are really looking at â€Å"king† or â€Å"queen†, as marketing efforts target, and effectively reach, both genders.   In the case of Nike, the understated in fact speaks volumes; for example, the previously mentioned Maria Sharapova is presented by Nike as â€Å"just a tennis player† (Nike-United States).   In this case, what is not said actually screams out to the consumer.   The implication on the part of Nike is clear- their products hold the potential to bring out greatness, or to satisfy the highest needs of the most talented athletes like Sharapova.   This speaks volumes not only about the power of advertising, but also a bit about our culture. Culture’s Influence on Advertising The all-powerful consumer also wields a great deal of influence in terms of how companies like Nike advertise their products.   Going back to an example similar to the one in the previous section, Nike, in investing multiple millions of dollars in advertising, could purchase quite literally a ton of advertising year-round, but will spend the same amount for one quick television advertisement during the Super Bowl. The reason why is that the consumer dictates that for Nike and others, Super Bowl advertising is a command performance, much like attendance at a family dinner party to maintain harmony with one’s siblings.   This is indicative of both the power of the consumer to direct marketing strategy, and the power of the media to create powerful companies quite literally overnight in some cases (Kellner).   In the words of our old friends at Nike, consumerism and culture are tied together as such: â€Å"In a commercial culture that blends celebrity, product, and image, it is only natural that the sports shoe transnational Nike – as well as many other corporations – would purchase   star power to promote its products. Accordingly, I argue that the Nike connection calls attention to the extent to which media culture is transforming sports into a spectacle that sells the values, products, celebrities, and institutions of the media and consumer society† (Kellner, p. 64) . Culture is also a powerful ingredient in the consumerism mix; when one takes a look at the styles of clothing and shoes that Nike offers, as well as their advertising, it is clear that urban culture is a strong influence, leading to farm kids in Iowa, for example, wearing Nike gear, even though the closest they may have ever come to city life is seeing graffiti on a tractor trailer rolling through their town, on the way to somewhere else.   The point to be made is that popular culture is a driving force in marketing today. Conclusion In an image-obsessed society such as ours, material goods can, and do, create legendary, larger than life individuals, who in turn sell billions of dollars in products, and the cycle continues.   As a conclusion, perhaps the old saying is the best: â€Å"consumer is king†! Works Cited Kellner, Douglas. Media Spectacle. New York: Routledge, 2003. (Nike-United States  Ã‚   2007)Nike-United States. 2007. Nike, Inc.. 5 Mar. 2007 . Sussman, Charlotte. â€Å"Consumerism in World History: The Global Transformation of Desire.† The Historian 66.1 (2004): 211+. â€Å"Tennis Royalty Crowned by Prince.† USA Today (Society for the Advancement of Education) Nov. 2005: 78+.    Nike and â€Å"King Consumer† Popular culture, indeed, has always held athletes in high esteem, dating back to the days of the ancient Greeks and the first Olympiad events, thousands of years ago.   However, in recent decades, talented athletes in sports which had in the past been relegated to the upper class, such as tennis, are now embraced by the masses of all socioeconomic levels.   A case in point is the Russian tennis phenomenon Maria Sharapova.   Admittedly, she is an excellent tennis player, but there are countless other talented tennis players who have not gotten even a fraction of the media attention as has Sharapova. Taking a closer look at this pop culture frenzy, the adoration that has been showered upon Sharapova and many other athletes comes down to how our culture has influenced advertising (USA Today); more specifically, one can clearly argue that Sharapova and others grabbed their biggest share of fame once they began to commercially promote products such as Nike brand clothing and shoes, showing the power of advertising to focus the love of the masses on someone based on an image seen in commercials, as well as the ways that culture has influenced product brands. The Rise of Consumerism As was alluded to in the introduction of this paper, the common denominator in the rise of athletes to god-like status in society, and the growth of companies like Nike into multi billion dollar marketing machines, can all be attributed to the masses, leading to academic studies of consumers in such frequency that terms like consumerism have been coined to identify the analysis of the behavior and power of the consumer to dictate how the business world ultimately operates, what it offers to the public, and how the future of consumer goods will unfold. Experts in the study of consumerism have attributed the rise of consumerism itself to the global spread of what can best be described as material desire; in other words, the economic freedom that many parts of the world have been exposed to for the first time over the last quarter century or so has bred a new generation of consumers, who have the desire to possess consumer goods and finally have the financial means to buy them (Sussman).   Especially desirable are the â€Å"brand name† goods which consumers view as a symbol of affluence; the Nike â€Å"swoosh† symbol, for instance, is something that people consider a sign of success when it appears on their shoes or clothing. This, in itself, speaks volumes about the extent of consumerism with the use of a simple, yet telling example.   Because of the availability of foreign made, inexpensive clothing and shoes, it would make sense that if one merely wanted to keep warm or protect their feet, they would buy the least expensive, yet functional merchandise they could obtain; however, more often than not, consumers will pay much more than they have to for clothing items because of the presence of a Nike symbol or any of a score of others which have universal appeal. In fairness to Nike and others, they do make products of sufficient quality and functionality, but also in fairness, one can find goods of similar, or even superior quality at lower prices, â€Å"sans swoosh† if you will.   The difference, once again, is the power of consumerism to dictate what one should wear on their bodies to be considered worthy in society. Catering to King Consumer When looking at the role of the consumer, it can fairly be said that we are really looking at â€Å"king† or â€Å"queen†, as marketing efforts target, and effectively reach, both genders.   In the case of Nike, the understated in fact speaks volumes; for example, the previously mentioned Maria Sharapova is presented by Nike as â€Å"just a tennis player† (Nike-United States).   In this case, what is not said actually screams out to the consumer.   The implication on the part of Nike is clear- their products hold the potential to bring out greatness, or to satisfy the highest needs of the most talented athletes like Sharapova.   This speaks volumes not only about the power of advertising, but also a bit about our culture. Culture’s Influence on Advertising The all-powerful consumer also wields a great deal of influence in terms of how companies like Nike advertise their products.   Going back to an example similar to the one in the previous section, Nike, in investing multiple millions of dollars in advertising, could purchase quite literally a ton of advertising year-round, but will spend the same amount for one quick television advertisement during the Super Bowl. The reason why is that the consumer dictates that for Nike and others, Super Bowl advertising is a command performance, much like attendance at a family dinner party to maintain harmony with one’s siblings.   This is indicative of both the power of the consumer to direct marketing strategy, and the power of the media to create powerful companies quite literally overnight in some cases (Kellner).   In the words of our old friends at Nike, consumerism and culture are tied together as such: â€Å"In a commercial culture that blends celebrity, product, and image, it is only natural that the sports shoe transnational Nike – as well as many other corporations – would purchase   star power to promote its products. Accordingly, I argue that the Nike connection calls attention to the extent to which media culture is transforming sports into a spectacle that sells the values, products, celebrities, and institutions of the media and consumer society† (Kellner, p. 64) . Culture is also a powerful ingredient in the consumerism mix; when one takes a look at the styles of clothing and shoes that Nike offers, as well as their advertising, it is clear that urban culture is a strong influence, leading to farm kids in Iowa, for example, wearing Nike gear, even though the closest they may have ever come to city life is seeing graffiti on a tractor trailer rolling through their town, on the way to somewhere else.   The point to be made is that popular culture is a driving force in marketing today. Conclusion In an image-obsessed society such as ours, material goods can, and do, create legendary, larger than life individuals, who in turn sell billions of dollars in products, and the cycle continues.   As a conclusion, perhaps the old saying is the best: â€Å"consumer is king†! Works Cited Kellner, Douglas. Media Spectacle. New York: Routledge, 2003. (Nike-United States  Ã‚   2007)Nike-United States. 2007. Nike, Inc.. 5 Mar. 2007 . Sussman, Charlotte. â€Å"Consumerism in World History: The Global Transformation of Desire.† The Historian 66.1 (2004): 211+. â€Å"Tennis Royalty Crowned by Prince.† USA Today (Society for the Advancement of Education) Nov. 2005: 78+.   

Literary Lessons in Love Essay

If William Shakespeare’s work can be considered a foundation of literary achievement and theatrical excellence, the theme of love must be one of its fundamental cornerstones. In many Shakespearean plays, love is an effective theme that is carefully sculpted to yield the desired audience reaction or the required moral lesson, and can enhance both comedic and tragic works. Most significantly, the portrayal of love as a theme on stage is able to establish deep roots of meaning within the lives of the audience, drawing parallels between imaginary characters and the striking reality of human emotion. In the Olivier film version of Shakespeare’s King Lear, the director makes careful decisions about character portrayal, camera angles, and lighting to accentuate particularly significant examples of self-love, materialistic love, and parental love in drawing the conclusion that love, as exhibited by many characters in the opening act of his play, is thoroughly flawed. One of the most prominent situations supporting the director’s choice to demonstrate the imperfect pursuit of love in King Lear occurs when the ageing King, overwhelmed by his desire for flattery, decides to divide his expansive kingdom among his three daughters with the pursuit of self-love at heart. Lear asks his daughters, â€Å"Which of you shall we say doth love us most?† (1.1.46), and plans to give the greater portion of his kingdom to the daughter who showers him lovingly with the most bountiful praise. Loving himself so highly that he blinds himself from seeing the right way to make a decision, Lear exposes the fact that making unwise choices based on flattery and self-absorption is foolish. For example, the director of the film demonstrates the idea of Lear’s love for himself by portraying the daughters as Lear, himself, would view them following their differing declarations of love. Using costumes and makeup, the director depicts both Gonerill and Regan as elegant, mature women in colourful gowns, corresponding to their overly flattering claims of love for their father. However, Cordelia is dressed simply in white, and plainly shows her nervous emotions, corresponding to her honest and straightforward answer to Lear’s question. As a result of Lear’s uncontrollable love for his own reputation, he disowns his favourite daughter, Cordelia, stating harshly, â€Å"Better thou/ Hadst not been born than not t’have pleased me better.† (1.1.229-230) Lear’s other daughters, Gonerill and Regan, begin to believe that he is growing insane, and undermine their father by limiting the number of loyal knights that he will be allowed to keep at the castle. Clearly, Lear’s preoccupation with flawed self-love leads him to irreparable damage in his most meaningful relationships. In addition to Lear’s love of himself, Edmond’s love of material possessions contributes to the theme of defective love in this film of King Lear. Edmond, the illegitimate son of Gloucester, desires so strongly to become his father’s heir to gain material possessions that he resorts to lies and trickery. Edmond visits his father with a false letter, allegedly from his brother, Edgar, describing Edgar’s supposed plan to kill Gloucester in order to gain early access to his father’s assets. According to the letter, Edgar believes that, â€Å"this policy and reverence of age makes the/world bitter to the best of our times, keeps our fortunes from us/till our oldness cannot relish them.† (1.2.45-47) Edmond’s acquisitive desire likely originated from his shame as an illegitimate son, and demonstrates the imprudence of devising such cruel schemes as a result of loving material possessions. As a result of Edmond’s submission to a deep love of money, he sends his brother away out of mock fear for their father’s supposed rage, thus breaking the bonds of trust and love within the family. Edmond’s selfish plan rooted in materialistic love also causes Gloucester to turn against his own legitimate son, calling Edgar an â€Å"unnatural, detested, brutish villain.† (1.2.69) The director of the film chooses to portray Edmond’s disastrous pursuit of acquisitive love using a camera angle centred on Edmond throughout the soliloquy in which he details his selfish scheme. This camera shot represents Edmond’s egocentric mind frame, with his sights set only on his own financial satisfaction, and alludes to the fact that Edmond’s attention to love is terribly off-course. Finally, the exploration of familial love in the film illustrates Gloucester’s flawed ability to understand genuine parental love. It is evident that Gloucester’s love of his two sons, Edmond and Edgar, is both inconsiderate and distrustful. For example, in spite of the expectation that parents keep their children’s sensitive emotions and best interests at heart, Gloucester thoughtlessly discusses Edmond’s accidental conception in Edmond’s very presence. Avoiding the thought of his son’s possible embarrassment, Gloucester’s shameful claim of having, â€Å"so/often blushed to acknowledge [Edmond]† (1.1.8-9) proves him to be a bold and insensitive father. As a result of Edmond’s frustration and feeling of inferiority towards his legitimate brother, he devises the deceitful scheme that tears apart the family’s trust. Furthermore, Gloucester’s instant acceptance of his son Edgar as the author of Edmond’s false, vindictive letter further demonstrates his imperfect fatherly love, and proves him to be a gullible and distrustful parent. For example, Gloucester states spontaneously, as he skims the letter, â€Å"I’ll apprehend [Edgar]. /Abominable villain, where is he?† (1.2.70-71), jumping to conclusions and affirming that the letter must be Edgar’s, even before he even has a chance to confirm the situation with his accused son. The director of the film depicts Gloucester’s flawed familial love using a dark and shadowed lighting arrangement as the play begins, representing the dim, imperfect relationships within the family. This lighting arrangement also foreshadows the gloomy fragmentation of the family as a result of Gloucester’s flawed fatherly love and his tactlessness for Edmond’s feelings about his illegitimate conception. In conclusion, the theme of love as illustrated by Lear, Edmond, and Gloucester in the film portrays the message that human love is often selfish, insensitive, or otherwise flawed. This theme speaks to the very root of human behaviour, as much stress in daily life stems from the frustrations associated with fragile relationships of love. As is evident from the subsequent effects of each character’s defective love in this play, blindly misusing one’s power to love can easily harm other individuals, and may put one’s own happiness at stake. Not only are Shakespeare’s plays valuable as entertainment; they are vessels of moral education. By learning from these characters’ misunderstandings about love, humans have a chance to recognize faults and improve their own relationships. It may take little more than some basic literary lessons in love to raise human tolerance, to learn to appreciate one another, and to begin to make a difference in our world by l oving genuinely and selflessly.

Individual, team and racquet athletics Essay

Sport contains mainly perceptual motor skills so it is important to select the correct skill for the situation. The process used to select the correct skill is called the information processing system or the DCR process, because we Detect information, Compare it with previous experiences and then react. Welford said that all information is taken in as stimuli through our senses. It is then stored in the short term memory before being sorted, if the stimulus is relevant to the current skill then it is stored in the short term memory where it is compared to previous experiences in the long term memory. Then a decision is made as to what action to take based on this comparison. The action that was performed and the outcome from this action are then stored in the long term memory for future reference. Welford’s model is shown below: This model makes a performer react in the way that they do to a situation but there are many factors that can influence what action the performer decides to take. These include; time available, number and intensity of stimuli, experience, anticipation, fitness and motivation of the performer. The effect these factors have on a performer will vary from individual, racquet and team sports. The time that you have available to process the incoming stimuli differs in each sport. For example in rugby, which is externally paced, you have a small amount of time to process the stimuli and make a decision because there are usually many defenders around you. Tennis players also have very little time to react because the ball is usually travelling at a high speed and if they don’t make a decision and return the ball they will lose the point. However in golf, an internally paced sport, the player can take as long as they need to make a decision because there are no opponents directly around them. There are three main types of stimuli that enter the sensory input these are; Vision: is where a player will react to a visual stimulus such as the position of the ball or an opponent. These stimuli are easier to detect and react to if the stimulus is brighter. For example in tennis the ball is bright yellow which makes it easier to see. But there are also unwanted stimuli such as ball boys moving or crowd movements these stimuli are obviously irrelevant but they are still initially taken in which slows down the whole process. In an individual sport there are fewer visual stimuli for example in a 100m race the only real visual stimulus is where the finish line is in relation to you. Audition: this is all stimuli that are heard, for example when a team mate calls for the ball in rugby. Auditable stimuli are heard and processed easier and faster if they are loud and clear. There are also irrelevant auditable stimuli such as crowd noise these will slow down the information processing model. Proprioception: this is made up of three components; Equilibrium: this is an awareness of your body position and balance. We can tell if we are about to fall over and where we are in relation to objects. Team sports are more likely to have an uneven playing surface which means that your balance will have to be constantly adjusted as you are running. But in individual and racquet sports the playing surface is fairly constant with the exception of golf, where a stance may have to be altered to adjust to the surface. Kinaesthesis: this is where the body senses the muscle movement and contraction it is sometimes known as muscle memory. It is if the movement â€Å"feels† right to the performer. It is developed through practice and experience one example would be a conversion kick in rugby the player may take there step away from the ball in the same way they usually do but they may just â€Å"feel† that they are not in the right place. It doesn’t apply as much in team games as in individual and racquet sports apart from set plays. Tactile sense: this is the feeling of pressure this is important for all sports. It can be affected be the weather conditions because cold weather affects our ability to feel effectively. The short term sensory store is where all information is stored for a split second before it is processed. All relevant and irrelevant information is stored in here before it is replaced and lost. This does not differ between sports only what enters it does. The perception stage is where all the information that has come from the short term sensory store is processed. This is when irrelevant information is thrown away and useful stimuli such as where the ball is, is kept to make a decision and stored in the STM. This will vary between individual, racquet and team sports because of the amount of stimuli. In team sports there are more stimuli so it takes longer to sort through whereas there are relatively small amounts of stimuli in individual sports so it won’t take as long to sort them out. It also differs depending upon whether the performer is experienced or not as it will be easier for a expert to sort through the stimuli because they have more experience. We sort through the stimuli with selective attention and take only the important pieces of information because only around 7-10 pieces of information can be stored in the STM. The information passed on from the perception stage is then stored in the STM. Because only 7-10 pieces of information can be stored an experienced player may â€Å"chunk† information together so that the position of all players is one piece, but a beginner may not be able to do this so each player may be a separate piece. Team sports would be much more affected because of the amount of information so not all stimuli can be stored so a poor decision may be made but less poor decisions will be made in an individual or racquet sport because there is less information. The LTM holds information on movement patterns and the results of using them in certain situations and can hold them for a lifetime. Team sports have many memories but individual sports may have less. The decision making process is where what’s happening now (in the short term memory) with what has happened previously (in the long term memory). In the LTM the performer will be looking for similar situations and actions and their outcomes. This makes team games decision making process a lot longer because of the vast amount of information and possible actions to take. Whereas in an individual sport there is much less information and less possible actions. The motor output is the performance of the chosen skill. One example may be for a badminton player to put in a drop shot because the opponent is at the back of the court. The action is referred to the muscle movement in the LTM. The action and its consequences are then stored in the long term memory for future reference. Individual sports, because they are individually paced, make them the simplest in the IP model. Also because there are fewer stimuli there is a shorter reaction time which gives the performer more time to carry out the IP model which should result in a better decision. Racquet sports are externally paced due to the fact that there is an opponent; this means that there is less time for the performer to react. There are some irrelevant stimuli which will slow down the IP model which means it takes longer to decide than in an individual sport but not as long as in a team sport because there are fewer possibilities for what action to take. Team sports are externally paced which reduces the time available to react. Also there are much more irrelevant stimuli in team sports, this will lengthen the IP. The IP will also be lengthened due to the complexity of most team games because there are more situations and possible responses to choose from. Bibliography Advanced PE for Edexcel Heinemann by F. Galligan et al.

Introduction to management accounting Essay Example | Topics and Well Written Essays - 1500 words

Introduction to management accounting - Essay Example The company is also intending to manufacture natural toothpaste, which is expected to attract a large number of consumers considering that there is an increasing attention in regards to health issue. In this respect, the company expects its sales to grow consistently. 2.0 Target selling price and cost card The selling price of the company’s products is targeted to be low-priced relative to other similar products on the market. However, the company would take into consideration the costs associated with labor, raw materials, direct expenses and other variable costs, as well as fixed costs in calculating reasonable prices for both toothbrush and toothpaste. The use would use the marginal costing with an intention of calculating easily the break-even point (Siegel, & Shim, 2010). The company’s direct material cost for every product is expected to be ?0.15 and ?0.1 for toothbrush and toothpaste respectively. The direct labor cost is anticipated to be ?0.05 and ?0.1 for toot hbrush and toothpaste respectively. Direct expenses are expected to stand at ?0.05 for every product. Other variable costs would also stand at ?0.05 for toothbrush and toothpaste. ... This would ensure that toothbrush and toothpaste are priced at ?0.5 and ?0.6 correspondingly. In relation to the market prices, the company’s prices would be slightly higher relative to Fluoridine Active Fresh of ?0.45 and Tubes High Quality of ?0.3. Conversely, it would be relatively lower with respect to Aquafresh of ?6 and Natural Paste of ?7. Additionally, the company’s toothbrush prices would comparatively lower to that of other firms on the market. 3.0 Breakeven point In order to calculate the breakeven point, there was a need to calculate the contribution margin per product using the marginal costing principle. In this regard, the company calculated the total variable costs, which was estimated at ?0.3 for each of the product (toothbrush and toothpaste). Moreover, the company subtracted the total variable costs for every product from the selling price to arrive at the marginal contribution for both toothbrush and toothpaste. Given that the selling price of toothp aste is ?0.5; its contribution margin per product is bound to be ?0.2. Similarly, considering that the selling price of toothpaste is ?0.6, then, the contribution margin per product would be ?0.3. For an individual to arrive at the breakeven point, one should calculate the number of products that may result in the profits of a firm being zero (Kieso, Weygandt, & Warfield, 2012). In this regard, it is estimated that 2,000 pieces of toothbrushes should be sold to meet the total fixed costs of ?400. On the other hand, it is expected that 1,500units of toothpastes should be sold to pay the total fixed costs of ?450. The company’s average contribution margin is estimated at ?0.25, while the total fixed costs are ?850. As a result, the company would breakeven by selling a total

The Individual and Society Essay Example | Topics and Well Written Essays - 750 words

The Individual and Society - Essay Example The individual has violated a type of social norm referred to as injunctive norm. Injunctive norms commonly refer to what is approved or disapproved by the culture, and they encourage behavior through the informal social sanctions. In other words, injunctive refer to the perceptions of what it is supposed to be done (De Cremer, Murnighan and Van Dick 69). For example, the individual has violated of what it is perceived to be done, not to litter the environment. The society in general, requires that the environment is kept clean and the incidences of littering are considered to be against the social norms. Thus, the individual has violated the social norms that require the environment to be kept clean. In USA, there are several organizations and interest groups that have taken the initiative of keeping the environment clean through methods such as litter prevention. Keep America Beautiful, Inc. (par. 6) asserts that littering is a personal choice. In other words, it is an individual behavior to choose to litter on the ground. 83 percent of the litter is disposed properly meaning that most people hold the notion that littering in the wrong places is not good. Thus, litter prevention is a social norm that is accepted by most people living in the USA. It will not be proper for an individual to litter in the wrong places in USA. As stated earlier, choosing to litter (that is, to litter on the ground) is an individual behavior. According to Keep America Beautiful, Inc. (par. 6), 81 percent of individuals litter intentionally; through methods such as flinging, dropping or flicking. It further states that individuals tend to litter in environments already littered. Some of the individuals believe that litter prevention is not their responsibility. These people lack sense of ownership for beaches, walkways, parks and other public places. They believe that someone will pick

Nietzsches Genealogy of Morals Essay Example | Topics and Well Written Essays - 750 words

Nietzsches Genealogy of Morals - Essay Example This essay discusses that Nietzsche’s criticisms of the traditional notions of good and evil spans an array of his work and takes on more developed form in the Genealogy of Morals. This essay examines Nietzsche’s overarching philosophical considerations within this text. Nietzsche deconstructs the notions of good and evil. He argues that what has emerged are different forms of these concepts and that in actuality the differing meanings behind these terms are diametrically opposed. One of the most significant considerations in understanding ‘good’ in the sense of ‘good’ and ‘evil’ is the notion of slave morality. For him this is a moral code that has emerged in a society wherein the weak-willed have convinced the strong that their mode of strength is actually evil. Nietzsche believes then that the fundamental impulse of society is the will to power and that morality and the social structures implemented by much of civilization have emerged as a means of manipulation. One of his most potent arguments is that the concept of evil is different for the higher class than for the lower class. This notion extends from Nietzsche’s general contention that civilization is structured on erroneous notions of morality that serve to contribute to the self-interest of the individual or institution embracing them. Nietzsche believes that society should free themselves from these social constraints and embrace instinctual urges to power, as it is this will to power that underlines society’s main drives. He states, â€Å"That every will must consider every other will its equal — would be a principle hostile to life, an agent of the dissolution and destruction of man, an attempt to assassinate the future of man, a sign of weariness, a secret path to nothingness† (Nietzsche, p. 73). This consideration directly contrasts Christian morality that seeks to view the social order in terms of equality and embrace forms of weakness.

Women legal rights in Law Term Paper Example | Topics and Well Written Essays - 1000 words

Women legal rights in Law - Term Paper Example In most countries, women could not participate in political activities like their male partners. In the wake of the twenty century, many groups emerged to fight and popularize the rights of women in the world. The groups concentrated mainly on the promotion of human rights and focused on the development agenda. Many women enslaved by the ancient laws came out publicly to demand their rights. Nowadays, women go to schools, hold public offices, and operate banks accounts in their own names. According to Janet (2002), women were treated differently; there were wide disparities as evidenced in arts, texts, and archeological records. Men were distinguished by the jobs they did and the positions they held in society. Women never worked; they depended on men whether they were married, single, or divorced. Women received names that lowered their authority in society. On then contrary, men had names that made them feel the importance and earned them respect. Women’s role comprised that of giving birth, but they could not make key decisions regarding the family. In the past, deformed children were murdered immediately after birth and the women had no chance to give their opinion on that issue. In the Roman Empire, the society was dominantly patriarchal; it favored men more than women. It is intriguing how the Islam treated their women. The religion of Islam relies on the teachings of Mohamed, which are documented in the holy Quran. The Quran states clearly that men and women  should be regarded as equal despite the gender differences. It states that women should respect their men, offer love, and gentleness. In Islam, women are highly regarded unlike other cultures that treat women as tools of sex. Some cultures have treated women as property to be inherited; in other cultures like the Chinese, women were buried together with their husbands. Women lived an honorable life, had the right to be

Body Language Article Example | Topics and Well Written Essays - 750 words

Body Language - Article Example Gestures and body language are therefore often second nature; something that we follow based on instinct and the need for survival. Therefore, when an individual is speaking or listening to another, he or she often reveals unconscious feelings or reactions through gestures and body language. Since our bodies speak the truth and our words often do not, it is important for people to learn to observe body language as well as listening to the speech of others. Body language often has an unconscious affect on the speaker or listener. If somebody speaks and demonstrates very confident body language, people are more likely to take that individual seriously, and/or believe in what that individual has to say. If another individual speaks the same speech but shows a lack of confidence with gestures and body language, people are less likely to respect or care about the information presented. Thus, whether or not an individual successfully gets a point across has a lot to do with how that individual presents his or her body language. How does the Sapir-Whorf Hypothesis fit in with all of this' According to Amy Stafford, Sapir "believed that language and the thoughts that we have are somehow interwoven, and that all people are equally being effected by the confines of their language. In short, he made all people out to be mental prisoners; unable to think freely because of the restrictions of their vocabularies" (para 1). If our vocabularies are restricted, it is therefore important for individuals to have another way of expressing themselves, or of getting their main points across. This is where body language comes into play (Henslin 45). Since body language is often an initial instinctual reaction, it allows individuals to communicate on an unconscious level and get their concepts across when they lack the words to express those concepts. Stafford further states: "Whorf fully believed in linguistic determinism; that what one thinks is fully determined by their language. He also supported linguistic relativity, which states that the differences in language reflect the different views of different people" (para 3). Language is therefore important to demonstrating what an individual is thinking, and what that individual's limitations are. However, language is often relativistic from person to person, as is language ability, and therefore Whorf felt that we can get a strong feel for an individual by understanding these limitations. Stafford's article can be found at: http://www.mnsu.edu/emuseum/cultural/language/whorf.html. Her link is very helpful and describes body language as well as the Sapir-Whorf Hypothesis. The presentation on this website helped the researcher to grasp and better understand these concepts and why they are important. Therefore, this link is very helpful when it comes to understanding body language and the issues surrounding body language. Works Cited Henslin, James. Essentials of Sociology: A Down to Earth Approach. New Jersey:Allyn and Bacon 2006. Stafford, Amy. "The Sapir-Whorf Hyp

War on Terror Bachelor Essay Example | Topics and Well Written Essays - 3000 words

War on Terror Bachelor - Essay Example The war on Iraq is a good example of this. Iraq had long fallen out with the US. Accordingly, the war on terror has been said to be responsible for the influence into the formulation of certain policies. For instance, how suspects are to be treated and even how personal privacy can be breached all in the name of security. As far as foreign policy is concerned, the United States seems to have used the war on terror to pursue some very aggressive policies. For this it has earned open criticism and condemnation from many different quarters. These policies are on the political, economic and military fronts. (2007) The war on Iraq is a true demonstration of this. It is openly clear that the war on terror was used in more ways than one to make sense of the war against Iraq. The people were openly against a war in Iraq but the President Bush and his administration went ahead with it anyway making use of forged documents and giving misleading information to gain the approval and support of t he American people. Careful analysis of the war on terror reveals instances of double speak where language was used to hide the true intentions of the government. The fact is that there were no links to terrorism that were openly visible and real in Iraq. Somehow even President Bush appeared to think so. This is probably why he resorted to using the forged documents. (Braun, 2008) So, there had to be some other reason that the Bush administration was keen on the war in Iraq. Conversely, while Afghanistan was the first to be targeted in the war on terror, being bombed by the United States in the search for Bin Laden and his Al Qaeda terrorist group, after some time the war shifted focus and Iraq became the target. So why the shift Iraq has a long history with the United States. When Iraq had attacked Iran, the US had been openly supportive. In addition to supplying Iraq with over 5 billion dollars worth of finances, it also supplied intelligence information and heavy apparatus in the form of trucks and even other machinery. The reason the US was openly involved and supported was so that it could make sure that Saddam Hussein won the war and Teheran, especially the Islamic radicals therein, was humiliated. It was in the 1980's when President George Bush, the senior, adopted the policy of accommodation as far as Iraq was concerned. In the policy the US would be able to gain access to the oil in the Persian Gulf as well as the security of certain friendly states in the region. However, the rapport was to fall after the invasion of Kuwait by Iraq. (Tirman, 2001) Thus, there are various reasons why the United States focused its attention on Iraq as opposed to Afghanistan as far as the war on terror was concerned. First of all, Iraq was no longer in the good books of the US, not since the time it invaded Kuwait. Before then, the US was able to look the other way even in instances when it was clear that Iraq was committing serious offences and crimes right under its nose. However, the most convincing reason would have to be that Iraq has massive oil reserves which the US wanted to take for itself and exercise control over. In the global arena and especially in politics, countries act by way of leverage and oil is an important tool. Think of all the power and influence that

Coca cola Essay Example | Topics and Well Written Essays - 1250 words - 1

Coca cola - Essay Example One such brand that can be sold to people in having health benefits are product lines from the well-known Coca Cola Company, which boasts of more than 3,500 and continuously increasing number of products, and gains further brand strength due to its strong involvement with consumers through various media collaborations, well-established corporate social responsibilities, and continued expansion to many markets around the globe (The Coca-Cola Company, 2013). Coca-Cola’s placement in the security level of Maslow’s hierarchy of needs comes as the result of combining a strong brand image along with health benefits apart from satisfying customers’ physiological needs such as food and water, which in turn gives it an edge over other food and beverage brands which may only advertise or give an impression of fulfilling basic physiological needs. While Coca-Cola may well be one of the well-established or the most-trusted brand targeting the customer demographic, various re asons for motivational conflicts or cognitive dissonance can arise among its customers. One of the biggest possible conflicts could happen to health-conscious consumers, who are fully-informed of the high-sugar content of most of the flagship carbonated drinks of the brand, as well as the use of artificial or alternative sweeteners originally-aimed at them. In addition, the issue of obesity among the said target demographic and even among consumers outside this group of people can also be affected in purchasing the product due to health reasons (e.g. physician instructions to reduce carbohydrate and sugar intake). These customers may become dissuaded to keep buying the product or reduce their consumption due to health reasons, despite being satisfied with their previous purchases, creating a conflict between their beliefs and what the product represents (Akers, 2013). Thus, while the brand may keep most of its loyal customers, other potential and past customers may not be easily sha ken to keep on buying or consuming the product as they once did before encountering motivational conflicts in its purchase. In order for the brand to keep afloat, it must be able to provide something for customers who become dissuaded as a result of conflicts between the product’s content and their rationalized choices (Akers, 2013). This can either be done through marketing of health-conscious choices in drinks, or alternatively creating a product line showing an image of health and wellness. One thing that marketers can do is to present all of its products to consumers through advertisements using images of health and wellness, although at present such strategies may not be effective in the long-run due to the rise in meticulous and thoughtful consumers. Another stronger option to increase sales and consumer involvement with the product is to create a product line that targets the health-conscious consumer demographic. Marketable products may include carbonated drinks but i nstead of using alternative sweeteners, the product has lesser sugar content than the original product. Another example of a product for the health-conscious consumer is a wide selection of natural fruit juices, which also has less sugar added in comparison to other competitor products. By adding alternatives to pre-existing choices health-conscious consumers have more options in buying their beverages within the Coca-Cola product line associated with lesser motivational conf

Diasability challenges Essay Example | Topics and Well Written Essays - 250 words

Diasability challenges - Essay Example Normally, it does not even take me a second to peel a banana. In case there was anyone observing me; he/she would undoubtedly think I had lost my mind. They could see the frustration and the struggle that I went through. It was extremely devastating. Therefore, I have learnt to appreciate all friends and workmates with disabilities after realizing how hard it can be for them to do what we use no effort to do (Workers with Disabilities, Challenges, and Solutions, n.d). I will mobilize others in supporting them; giving them necessary aid and making them feel wanted in order to offer them a favorable working environment. Under the vision challenges, I chose to thread a needle blindfolded. I could not locate the needle hole putting in mind that it is so tiny to be felt. After almost thirty minutes of futile attempts, I gave up. My eyes were even paining. This is something that I have been doing on almost a daily basis, and it had never crossed my mind that I could barely do it without my sight. I have learnt just how beneficial it is to see. I had never considered how hard it always is for my blind peers to handle most tasks. It requires patience and the strong will to do it. Therefore, I will not look down upon them and will learn to appreciate them for their efforts, accept them and treat them like normal peers. This will keep them encouraged and give them a sense of belonging. Finally, I tried to watch Oprah’s TV show, my favorite, without sound to try figure out what was happening. I could barely tell what was going on, all I could see were pictures; people laughing or maybe sad. I could not tell why the laughter or sad looks at all. I just could not comprehend a thing. Therefore, I learnt that having the ability to hear is a gift that we should not just take for granted. I will share this with other peers at work and help others in understanding how sad it could feel to be ignored, jeered or even

American Antislavery 1820-1860 Essay Example for Free

American Antislavery 1820-1860 Essay Rather, the movement was fraught with ambiguity over who its leaders would be, how they would go about fighting the institution of slavery, and what the future would be like for black Americans. Some of the persisting goals of antislavery activism were legal emancipation, aid to runaway slaves through vigilance groups and the Underground Railroad, civil rights for freed blacks in the north, and education, suffrage, and economic advancement for African-Americans. Perhaps the most unifying ideal of the  anti-slavery movement  was that the racial basis forAmerican slavery  could be undermined by promoting Christian values, education and economic progress among free blacks to show that they were capable of succeeding as individuals in an integrated American society. Richard Allen, leader of the A. M. E. church, stated the case for black progress as an answer to the justifications of slaveholders: â€Å"if we are lazy and idol, the enemies of freedom plead it as a cause why we ought not to be free. In addition to the connection between abolition and economic and social progress, most abolitionists worked for the assurance of civil rights and legal protection for free blacks, who lived in an anomalous condition of â€Å"freedom† without citizenship and with constant threat of discrimination, violence, and abduction to be sold into slavery. There were some bitter conflicts over specific strategies. Though Garrison and most blacks favored immediate abolition, many whites continued to prefer or express willingness to settle for gradual emancipation. Violent resistance was at first rejected by many, again under the influence of Garrison, but David Walker’s appeal that violence should be used against slavery became more popular as blacks and abolitionists searched for an effective means of self-defense against mobs and pursuit of civil rights. Whether or not individuals worked within the political framework of the constitution to effect change again depended on allegiance to Garrison, and in general the early antislavery activists preferred moral arguments while later leaders were more willing to use political means. To what extent black abolitionists cooperated with and trusted white abolitionists varied, for though whites were essential to the movement, blacks often felt they needed to rely on their own race’s leadership, and so both black and integrated organizations formed. A few abolitionists supported the proposal of African or Haitian colonization by free blacks, but most viewed the colonization schemes as a way for whites to get rid of the â€Å"black problem† in the US rather than a viable alternative to gaining equal rights in the nation of their birth (since only a small minority of blacks in the US after the 1820s were African-born). Furthermore, colonization reinforced the notion that African-Americans would be better off somewhere else because they could never be integrated into American society as whites’ equals. Blacks saw similarities between Jackson’s Indian removal policy and federal funding for African colonization, and most determined to resist relocation. Settlement in Canada was not similarly viewed as running away from the struggle for equality at home because it not only provided safety, legal protection, and civil equality for black refugees but also harbored the founders of new abolitionist publications who strengthened the antislavery movement in the American North and Midwest. Leaders of the anti-slavery movement were well known for their publications and speeches, and many served the equally important but less public role of organizers or â€Å"conductors† on the Underground Railroad. The assortment of leaders included free blacks, like William Still in Philadelphia, radical whites, like William Lloyd Garrison, former slaves, like Frederick Douglass, and women of both races, such as Sojourner Truth and Harriet Beecher Stowe. Garrison’s anti-political, non-violent moral opposition to slavery was the largest sect of antislavery agitation for many years, but his unwillingness to work within the political system to reclaim the constitution and his allegiance to women’s rights were controversial positions that caused many, including Douglass, to split with Garrison eventually. Many whites who were identified with the antislavery cause, such as Stowe, did not extend their sympathies for enslaved blacks as far as supporting equal rights for freedmen. Though generally considered radicals, few leaders of the antislavery movement committed large-scale revolutionary or violent acts. Quiet small-scale acts of resistance termed â€Å"the Underground Railroad† gave way to more violent public resistance in the 1850s, particularly in â€Å"radical† centers like Boston, against the recapturing of fugitive slaves who lived as free blacks in the northern states. A later martyr for the cause of abolitionism, John Brown, was one of the few who were brave (or insensible) enough to direct violent action against the federal government with hopes to end slavery through militancy in his raid on Harper’s Ferry in 1859. Blacks and whites who rallied behind the unified cause of abolitionism did not always cooperate fully, sometimes because their goals differed, but often because blacks were wary of whites. As the Hortons summarize, â€Å"white reformers were more likely to accept a gradualist approach to anti-slavery, and blacks sometimes faced discrimination or subtle prejudice in integrated organizations† (Hortons 222). Racism of various forms existed among white antislavery reformers, who often felt that slavery was a moral wrong but nonetheless thought blacks inferior to whites or distasteful to associate with. Harriet Beecher Stowe notes this phenomenon in her creation of the character Miss Ophelia for Uncle Tom’s Cabin. Like many white northerners who object to the institution of slavery, Miss Ophelia sees the education and moral improvement of blacks as a Christian duty that whites owe to the race they have long enslaved, but does not see that the â€Å"spiritual equality† of blacks and whites implies social equality and is uncomfortable with physical contact with her black charge. In addition to direct racism, white reformers often harbored a more subtle condescension when they â€Å"credited their work with blacks as broadening their views and stimulating personal growth,† as if the movement was more about the moral development of white individuals through their acts of charity than about seeing justice enacted in fulfillment of the Constitution’s claim that all men are created equal (Horton 224). Despite these tensions and overwhelming white paternalism, whites â€Å"brought financial power, reformist zeal, and the respectability of heir color† to the movement and were â€Å"instrumental in opening higher education to African Americans on an equal basis† which bolstered the educated black leadership of the 1840s and 50s (Horton 236, 215). Many short-lived organizations, some comprised solely of blacks and others integrated, competed to some extent for support, and allied themselves with different causes. There were a few longer-la sting organizations, such as the American Anti-Slavery Society and the National Convention of the People of Color, and publications such as the Freedman’s Journal and the Colored American, that were highly influential. Discounting one convention’s endorsement of the Free Soil Party in 1848, the Liberty Party was the only political party that embraced an antislavery platform. Garrisonian opposition to recognizing the Constitution and working within the existing political system, termed â€Å"union with slaveholders,† detracted from potential early antislavery political organization, favoring moral arguments which proved largely ineffective for provoking large-scale change. Between the period of the 1820s through the eve of the civil war, and particularly during the 1850s, the antislavery movement grew in response to political developments and increasing sympathy to abolitionist propaganda. Federal victories for slavery such as the expansion of slavery in the west, the Fugitive slave law of 1850, and the Dred Scott decision of 1857 threatened blacks and white northerners alike as they represented the power of the slaveholding south to influence federal policy. In nine Northern states, where twenty years before towns had passed regulations against integrated schools and where racism persisted to some extent, Personal Liberty Laws passed which essentially nullified the federal Fugitive Slave Law, evincing that states’ rights to reject complicity with slavery was more widely supported than black equality. Uncle Tom’s Cabin, slave narratives, and other popular publications aroused many white northerners’ sympathies. The alliances forged between antislavery agitation and other political and social reform movements garnered support for the anti-slavery cause among moderates. Over time, as hopes of gradual emancipation and an end to racism soured in light of the political and social realities, many shifted from adherence to Garrisonian apolitical non-violence to a widespread sentiment, especially among blacks, in favor of David Walker’s appeal for the use of violence in defense and in opposition to slavery. Resistance to enforcement of the Fugitive Slave Law included groups rescuing blacks from jails, like the case of Shadrach in Boston in 1852. Whites and blacks alike worked for black suffrage, and the blacks who cast votes in the 1860 presidential election overwhelmingly voted for the Republican candidate Lincoln, a departure from the call for Garrisonian disunion by blacks like Charles Lenox Remond. Blacks in the North formed militias, including Boston’s Massasoit Guard, without state governmental sanction. On the eve of the Civil War, blacks were ready to engage in a federal struggle for freedom, a new revolution that would grant them the equality promised to all men in the Constitution that was now nearly a century old. The decades leading up to the south’s secession had taught blacks that patience and diligence in educating themselves and working to acquire land and social status was far from achieving the end of slavery or earning them equal citizenship. White northerners who were not necessarily proponents of black civil rights often supported the antislavery cause in order to counter the seeming growing influence of Southern slave power. Secession lit the fuel of 40 years of antislavery agitation and began a war that some would say was waged for union, but most blacks and many whites insisted that the coming war would be the final struggle for universal freedom.

Master Bill Software: Advantages and Disadvantages

Master Bill Software: Advantages and Disadvantages Definition of Master Bill Software Introduction The surrounding environment construction industry has changed a lot in the past ten years. They are looking for new ways to compete effectively. Enterprise one of the key factors in success is the ability to quickly adapt to changing environmental conditions, continuous innovation, achieves the goal. Organizational knowledge provides this functionality. More specifically, the knowledge of the organization to provide the ability to understand markets and evaluate customer demand, and put them into products and services by integrating various resources organization. When we move from the industrial age into the era of intelligence, knowledge has become the companys core competitive success. The importance of organizational knowledge and the role it increase in km, choose appropriate different km strategy is crucial. IN the process of project management, it is widely used. Construction is slow; however, admit it as a major tool of benefits beyond communication. Transfer of knowledge and information across projects for the construction industry is a major challenge. Most of the work is based on the project construction, as short-term and task oriented, promote culture, continuous learning is suppressed. Subsequently, experts and technical knowledge can be lost from one project to another place.(2000), and it can assist the project team between the transfer of knowledge and information, make the development of new knowledge innovation. Master bill software Was established in 1981, the number from the practice of investigation, a Master bill always set construction software should be a judgment standard. Since our first microcomputer BQ system, by introducing the worlds first truly Windows 32-bit BQ system in 1997, and a complete e Tendering solution development in 2001, Master bill always tried to transcend products and contains the entire solutions. Master bill in recent years has become the market based on the evaluation, to make our customer service quantity measurement and construction company, which in turn led to the development including CAD survey, combined with field measurement and modeling work. 2005 of Master bill again have the opportunity to go beyond product launch Master bill elite to provide complete solution through the planning and the feasibility of the BQ production cost final account in a product with a database. A is the most popular products and Master bill after. Master bill after complete BQ production system, the function is all ready, including pricing, cost analysis and bid on more routine.Masterbill3 use project structure; Part I), 2) element, iii) reference iv) cost code; The classification results with complete bill in almost any sequence. Project structure is usually based on the start of the project list, although can be revised later. Create the dimension is assigned to a reference, part of the elements and the cost code combination (dim store) using drop from measuring the window list Masterbill3 allows users to store 15 sets of bidding rate may be as a percentage of the unit, lump, PC, including, rule out, star rates or rate†. Price matching characteristics also provides the opportunity to choose another gentle before a project using the current estimated as the basis of pricing. Once the definition and standard of BQ pricing through cost analysis can be immediately available, when there are multiple tender bidding more routine. Masterbill3 compatible is not only a reference but also includes all of the tools allow the user to make full use of Master bill XML e Tendering standards include track and distribution of soft amendment. Explain the procedure on â€Å"how to use Master Bill† software. Master bill is a complete BQ Production System with fully feathered and including Pricing, Cost Analysis and Tender Comparison routines. Master bill uses as Project Structure which is combined together with full categories results in the function to produce bill of quantities in a series of sequence. Parts, Elements, Reference and Cost Codes are included in the Project Structure. Project Structure should be set up at the beginning of a project using the lists existed and it can be corrected later. In the Master bill software, time sings, side casts, sub-totals, deductions and signposting or annotations are the benefits in order to allow the user to use the traditional dim sheet to enter all the dimensions and information. In this software, there is a function that used to dynamically link dimensions by ‘adding on’ and ‘key dimensions’. Since the dimension is dynamically linked, if any correction to the original dimension will be automatically be connected in any dimensions linked on it. Master bill software also provides an effective dim management function. The function of dim management can allow the user to reprocess the data in several ways. For example, copy and paste within the project, copy and paste from others project, apply multiplication factor and set all quantities to become zero. In the measurement process, Master bill software enables the user to form Bill of Quantities on it. In generating a bill of quantities the user can fixed in some part in BQ. For example, The sequence of Bill of Quantities The user can choose the sequences available in the software to allow the bill of quantities to be arranged to suit the specific requirements. The selection of measurement The user can select the component of measurement, such as Parts, Cost codes, Elements and others. Layout The layout of bill of quantities can be decided by the user by adding the header, footer, page number, column widths and so on. Master bill software also provide a flexible editing function, for example, by double clicking on bill of quantities item to see its abstract from here the users can select and jump to an indivual dimension sheet for amendment or choose multiple dim sheet to correct their description respectively. Master bill software enables the user to save up to 15 sets of tender rates which including as lumps ums, PC sums, star rates, unit rates and other pricing analysis facilities. The function of ‘Matching Price’ function also offers the opportunity to choose and alternative tender on a former project to use as a reference for pricing the current estimation. Since the bill of quantities is priced user-defined and standard BCIS cost analysis could be obtained properly and when more than one tender is exist tender comparison steps into composition. Advantages and disadvantages of using Master Bill Advantages Consignee does not need to wait or give up in order securing the release of the original, because if this is a bill, it is so, so the goods are released directly. The shipper can save delivery or postage fees, because he can send a copy of the express bill through electronic means The most useful group company office in pol and pod and trust business partner. Save the bill of lading stationery. Disadvantages It is not the transfer of the bank or other institution cant change my money. Its just a receipt of the goods. Release without security as an original bill of lading and there may be a fraud From the point of view of liner, entertainment agent does not need to look for any original bill or wait for any document in order to release the goods, this can be problematic in some cases, if any reason to stop release loading port Justify other software to be used by QS in preparing a Bills of Quantities (BQ) Build soft Modeling of the global estimation is commercial software construction and construction. It produces the bill of quantity or detailed cost estimate and plan. Commercial building contractors and it is the main purpose of surveyors, the software success around the world, and constantly improve and upgrade, usually the customer requests and Suggestions. Initial estimates can be used in its original form or divided into group is more suitable. Estimate the potential of the subcontractor, can be sent to all the necessary reference and quantity. The subcontractor can even publish and build software price items. Subcontractor electronic item price is the purpose of reducing the time required to enter the information the main contractors computer. It also eliminates the input errors caused by the possibility of error. Revised at the end of the process, estimate the total available. Each group the difference between the original and revised group always always displayed in the column of add or omit leadership. Management can review to compare and measure the effect of any changes; they may want to let the subcontractor construction project group, or method. This is an important part of evaluation and management of a function. Build with soft software provides a clear analysis and comparison, can be combined with the assessment team skills and experience, to speed up the job winning submissions, will create the largest profit. CATO Suite Causeway technology was established in 1998 for the whole of the clients with a series of software products and services competitive. This is a fast growing organization currently use in the region of 200 people, the construction industry is the leading software developers. From feasibility to the final accounts, cost management faces are more stringent than any time before a deadline, to provide accurate cost information. Cato suite development closely involved in vocational and professional QS provides powerful support. Cato the introduction of the enterprise is an opportunity to implement the step change in their business processes to provide staff with effective QS desktop.BQ and cost plan created in a controlled environment can rely on and provide information for building a database for future projects and important report in a consistent manor production for the customer. Project Cost Control Cost control at the beginning of the inception, show that in guiding price or cost need phase when a price estimate is an early by the contractor in preparation and bidding process through the completion of project final account and agreement. The architect or engineer will need to consider alternative solutions, meet customer at different stages of the design of the overall goals and objectives. Recommended construction technicians will provide cost comparison of design scheme using alternative materials, also suggested that the design form and the influence of the purchasing cost. Cost control is not stay in the bidding stage, but the last final account and the agreement of the final certificate. Therefore, cash flow estimation software makes the construction technician records and accurate and faster calculation date drivers. It also provides a better supervision and construction process. References http://www.pck.com.my/site/download/buildsoftbrochure.pdf http://www.ukessays.com/essays/information-technology/features-of-measurement-software-in-construction-industry-information-technology-essay.php http://shippingandfreightresource.com/how-does-an-express-bill-work-and-what-are-its-advantages-and-disadvantages/ http://integratedinformationinconstruction.blogspot.com/2009/11/masterbill-software-for-quantity.html

Brain Mechanism And Artificial Intelligence Psychology Essay

Brain Mechanism And Artificial Intelligence Psychology Essay Artificial Intelligence is the art of programming computers in order to produce intelligent behavior, whereas brain theory is the study of the brains function, to understand how the brain functions, the stimulations that go within and how outputs are produced via mathematical modeling and computer stimulation. It can be argued that both contain similar characteristics for functionality, both works together, this can be seen through artificial intelligence used to understand the roles of brain mechanisms. Furthermore both are involved in high cognitive task, such as reasoning, problem solving and decision making. Although some philosophers have accepted that machines can do everything that humans can do, some disagree with this view arguing that such high sophisticated behavior such as love, emotions discovery and moral decisions can only be carried out by humans. AI for many years has been pursuing the study of intelligent behaviour, but using artificial methodology. Intelligence can be defined as the ability to learn and understand, to solve problems and make decisions, both AI and the human brain share this characteristic. In order to study human intelligence some use artificial intelligence to understand human processes. One of the most significant papers on machine intelligence has been explored by Alan Turning; however his theories still remain universal. Turning (1950) predicted that by 2000, a computer could be programmed to have a conversation with a human interrogator for five minutes and that it would be able to deceive the interrogator that it is human, this suggest a link between AI and brain mechanisms. Both the human brain and machines are able to solve complex mathematical calculations; a machine may be designed to solve these calculations faster than the human brain. Although evidence suggests that our brain stores the equival ent of about of over 1018 bits and can process information at the equivalent of about 1015 bits per second. Therefore both AI and brain mechanisms can work together to produce efficient results, as it is evident that both accept input and generate the correct output. It is required that an intelligent machine should help human make decisions, to search for information, to control complex objects, and finally to understand the meaning of words. One of the possible definitions of AI refers to cognitive processes and especially to reasoning. Before making any decisions, people also reason, it is therefore natural to explore the links between both. Since the early 1950s, there has been a vast development of AI where it has become a valuable tool to support humans making decisions, similarly specific brain mechanisms are involved in decision making in the brain, one can argue that both working together will lead to more valid and faster decisions. To support this, research shows that more sophisticated and user-friendly forms of computer-assisted decision aiding technologies are being developed, examples include decision support systems and external information retrieval system, this then can work alongside brain mechanisms. AI has largely been used for problem solving; such machines have been created than can go beyond the human brain ability to solve problems. These include solving mathematical problems of high complexity; these are programmed to do exactly what we want them to do. AI is now involved in solving real life issues, which are usually dealt by human brain mechanisms, some may suggest that it may reach to such an extent that it outperforms the best traders and investors. Evidence suggest that they are already involved in to forecast the economy and analyze credit risk, these just being to examples. This is a rapid growing field which needs to be given attention. More money is being spent on this as the developments in this field have been immense. Neural networks, is one specific type of AI that mimics many characteristics of the human brain. Research suggests that neural networks are able to draw conclusions of data that is incomplete and may learn from previous mistakes, thus imitating per formance outputs by brain mechanisms. AI systems are increasingly being developed and increasing rapidly, this is because of the variety of applications it includes, such as symbolic reasoning, flexibility and explanation capabilities, thus both AI and brain mechanisms can work together and produce efficient results that would make every day life seem less effortless and produce faster results. The goal of building AI agents was that it provides efficiency and most importantly works parallel to brain mechanisms, such as contains features such as cognitive abilities which will play a role in decision making and help in difficult and complex human situations. Furthermore cognitive abilities such as perception, reasoning, learning and planning turn technical systems into systems that know what they are doing; therefore they may function in parallel to the ways brain mechanisms do. Through the years there has been vast developments and more work is being put into these systems in order to it contains certain amount of repres ented knowledge , learn from previous experiences in order to prevent mistakes previously made and so that it makes further improvement and changes. Furthermore developers have aimed to develop AI even further, such as justify the actions and decisions made, be aware of the capabilities it contains and be able to reflect on its behaviour, these are the same roles that brain mechanisms play, thus they aim to create a parallel model. Although such developments have been made through many years, it may be argued that AI may still not be able to compete with the advanced functionality of brain mechanisms. Despite the speed and memory capacity, AI struggles to contend. The human brain contains around 20 billion neurons, each neuron being connected through synapses of approximately 10,000 other neurons, which AI cannot possibly mimic. However there has been continuous progress and advances of AI, an example might be face recognition software, which detects photos; the brain does this automatically, and relies on memory similar to AI where it uses its stored memory for collection. In AI this has been used for security purposes, which have demonstrated to be very successful. Previous advances include voice recognition, which both AI and brain mechanisms share. For AI this has not only be used in terms of security reasons but also in order to function the device and making it more easier and convenient for use, this has been done through using different applications, where it involves programming, the same way the brain mechanisms programme in order to carry out specified roles. In addition although AI applications use many techniques, the fundamental building block is called the neural network, likewise brain mechanisms functions the same way. Things that were difficult to reason earlier on have become easier to understand through advances in technology. As the human brain being such a complex mechanism it has been difficult to observe human brain activity. New advances have been made in recent years, FMRI (Functional Magnetic Resonance Imaging) being one of these discoveries which has helped immensely to capture brain activity, this has been significant help for AI as it enables to have an insight on brain activity, which may help advance and help imitate brain mechanisms. Furthermore, this then shifts the balance between building artificial intelligent systems and studying natural intelligence. It should be expected that in the future, there should be numerous studies on relating artificial intelligence to natural intelligence. Current evidence suggests that both can work together to demonstrate different cognitive states in humans, here artificial intelligence has been used for learning algorithms to distinguish between various cognitive states observed through FMRI. Looking at this area further, natural and artificial intelligence are both said to be closely related in most objects and in everyday life generally. Both get impacted if are hit physically. Human behavior is said to be artificial at times, both function through language and communication. Communication is essential for both AI and brain mechanisms in order to function. Through communication they are able to send out essential messages, which helps to maintain these systems and allows them to function effectively and plays a key role in all aspects. AI shares many characteristics with brain mechanisms; one may argue that an essential feature which only human mechanisms can produce is emotions. Emotion is defined as a persons feelings and behavior which has a direct affect on the performance, emotions may act as an obstacle to produce intelligent outcome, thus it can be argued that because AI lacks to produce emotions this may not have an impact, therefore not having an influence on the outcomes it produces. However it is essential, that in order to emulate human behavior and to work alongside humans that AI should have emotions, it is required that not only should it think and reason but also be able to show emotions. Overall evidence suggests that both artificial intelligence and brain mechanisms are closely related, both work together in order to produce efficient outcomes. AI and brain mechanisms share many key characteristics such as reasoning, problem solving and decision making and intelligence. Recent evidence suggest that AI has allowed us to understand complex brain processes, this then enables to understand human actions and decisions in more depth. However many researchers still argue that the high level cognition can only be produced by brain mechanisms, such as emotions and feelings that AI fails to produce.

Celine Dion :: Canada Canadian

Celine Dion Celine Dion is a proud Canadian, that is why she has sung our national anthom at countless events, that is why she financially supports numerous Canadian organizations, that is also why she continues to make french and english albums. She is a healthy role model for young and old people all over the world, and it is an honour to say she is Canadian. Celine Dion was born in Charlemagne, Quebec, on March 30, 1968 and was the youngest of 14 children in a large musical family. Celine Dion was named after a song her mother was singing while pregnant. She was discovered singing in the family owned restaurant, at age 12, but had been singing there ever since age five, along with her other siblings. It was a small restaurant and club where the children could often showcase their musical talents where her father would play the accordian and mother the violin. At only five years old, she had already began to develop as a singer and entertainer, so it makes sense she had the talent and capability to produce her very first recording at only age twelve with her mother and her brothers. Celine was discovered by Montreal Impresario, Rene Angelil, who later became her husband, in 1981. Celine's mother had found Rene's address in an album of Ginette Reno, a popular french singer. Rene had heard the demo-tape containing the songs Cel! ine had written (In particular "Ce N'etait Qu'un Reve"-or in english, "It was Only a Dream"), and he was immediatly taken by the voice of young Celine that he became determined to make her an internationally known talent. When he first heard her sing live, he cried because it was so beautiful. Rene had so much faith in Celine, that he even mortgaged his house to finance the production of Celine's debut album. Her only obstacle for success beyond Canada and France was her French lyrics. Record companies, as it turned out, were less enthusiastic of investing in a low-class preteen than Rene Angelil was. The financial support they needed to make Celine a success was not being produced, so they created a low budget Christmas album, "Celine Chante Noel," (Celine Sings Christmas), and another album, "Voix du bon Dieu," (The Voice of God). Celine released these singles at the young age of 13, yet they proved to be very successful. Even though these were low budget, people gave the albums a chance, and soon Celine had become the teen sensation of Quebec. Her early years also brought a string of awards, allowing

Biography of William Faulkner :: Writer Biographies Essays

Biography of William Faulkner William Faulkner was a prolific writer who became very famous during his lifetime but who shied away from the spotlight as much as possible. He is remembered as both a gentlemanly southern eccentric and an arrogant, snobbish alcoholic. But perhaps the best way to describe Faulkner is to describe his heritage, for, like so many of his literary characters, Faulkner was profoundly affected by his family. Faulkner's great grandfather, Colonel William Falkner (Faulkner added the "u" to his name), was born in 1825 and moved to Mississippi at the age of 14. He was a lawyer, writer, politician, soldier, and pioneer who was involved in several murder trials - including two in which he was accused - and was a best-selling novelist. During the Civil War he recruited a (Confederate) regiment and was elected its colonel, but his arrogance caused his troop to demote him and he left to recruit another regiment. After the war he became involved in the railroad business and made a lot of money; he bought a plantation and began to write books, one of which became a best-seller. He ran for Mississippi state legislature in 1889, but his opponent shot and killed him before the election. Faulkner's grandfather was the colonel's oldest son, John Wesley Thompson Falkner. He inherited his father's railroad fortune and became an Assistant U.S. Attorney. He later became the president of the First National Bank of Oxford, Mississippi. Faulkner's father was Murray Falkner, who moved from job to job before becoming the business manager of the University of Mississippi, where he and his family lived for the rest of his life. William Faulkner was born on September 25, 1897 and began to write poetry as a teenager. During World War I, he joined the Canadian Royal Flying Corps – he was too short to join the U.S. Air Force – but never fought; the day he graduated from the Flying Corps the Armistice was signed. The only "war injury" he received was the result of getting drunk and partying too hard on Armistice Day, wherein he injured his leg. After the war, Faulkner came back to Oxford, enrolled as a special student at the University of Mississippi and began to write for the school papers and magazines, quickly earning a reputation as an eccentric. His strange routines, swanky dressing habits, and inability to hold down a job earned him the nickname "Count Nocount.

President Bill Clinton :: William Jefferson Clinton Essays

Bill Clinton was born William Jefferson Blythe III on August 19, 1946, in the small town of Hope, Arkansas. He was named after his father, William Jefferson Blythe II, who had been killed in a car accident just three months before his son's birth. Needing a way to support herself and her new child, Bill Clinton's mother, Virginia Cassidy Blythe, moved to New Orleans, Louisiana, to study nursing. Bill Clinton stayed with his mother's parents in Hope. There his grandparents, Eldrigde and Edith Cassidy, taught him strong values and beliefs such as "equality among all and discrimination to none". This was a lesson Bill never forgot. His mother returned from New Orleans with a nursing degree in 1950, when her son was four year old. Later that same year, she married an automobile salesman named Roger Clinton. When Bill was seven years old, the family moved to Hot Springs, Arkansas for it offered a better employment opportunities. Roger received a higher paying job as a service ma nager for his brother's car dealer-ship and Virginia discovered a job as a nurse anesthetist. In 1956, Bill Clinton's half-brother, Roger Clinton Jr., was born. When his brother was old enough to enter school, young Bill had his last name legally altered from Blythe to Clinton. Clinton's life continued and during his High school years he was awestruck by two successful leaders, John F. Kennedy and Dr. Martin Luther King, Jr. He was inspired by them so much that thrived on fulfilling their dreams. He raised money and organized charity events, but most of all he learned how to work with people and the concept of being a good citizen. In his spare time, he endulged himself in literature and played a saxophone. He loved music, and each summer he would attend a band camp in the Ozark Mountains. His hard work paid off when he became top saxophone player at his school and won first chair in state band. Bill Clinton recognized that although college would be expensive, it would give him the education he needed to accomplish his goals. His hard work in school, combined with his music ability, earned him many academic and music scholarships. With the aid of those scholarships and loans from the government, he was able to attend Georgetown University in Washington, D.C. He chose George town because it had an excellent foreign service program and it was located in the nations capital.

Abel Magwitch Essay

The writer then shows how powerful Pip thinks Abel Magwitch is. â€Å"So that his eyes looked most powerfully down into mine, and mine looked most helplessly up into his. † This creates sympathy for Pip because he is helpless and alone. Dickens then emphasizes how helpless Pip is. â€Å"After each question he tilted me over a little more, so as to give me a greater sense of helplessness and danger. † This creates more sympathy for Pip. Abel Magwitch then threatens Pip to scare him and to make sure that he does what he asks. â€Å"You bring me, tomorrow morning early, that file and them wittles. You bring the lot to me, at that old Battery over yonder. You do it, and you never dare to say a word or dare to make a sign concerning your having seen such a person as me, or any person sum ever, and you shall be let to live. You fail, or you go from my words in any particular, no matter how small it is, and your heart and your liver shall be tore out, roasted and ate. † Dickens uses imagery here which creates a sense of fear for Pip which contributes to sympathy towards Pip. Abel Magwitch then talks about another character â€Å"Now, I aint alone, as you might think I am. There’s a young man hid with me, in comparison with which young man I am an angel. † This frightens Pip even more as he is already terrified of Abel Magwitch never mind another character. Here, the reader recognises how grief-stricken Pip is. In the second extract of Great Expectations that I am going to comment on Pip visits a wealthy lady called Havisham. There is a young girl that Miss Havisham lives with called Estella. Miss Havisham has taken legal responsibility for Estella even though they are not related. My feelings towards extract two are that Dickens creates sympathy for Pip my emphasising social classes and that appearance matter a great deal in the novel. Dickens starts the second extract by setting the scene and comments on Miss Havisham. Dickens creates sympathy for Miss Havisham first when Pip and Miss Havisham are talking. Miss Havisham says â€Å"You are not afraid of a woman who has never seen the sun since you were born? † this makes the reader sympathise with Miss Havisham because the sun is a wonderful thing which most people enjoy seeing. Miss Havisham then tells Estella to play a game of cards with Pip. Estella replies â€Å"with this boy! Why, he is a common labouring boy! † this creates sympathy for Pip as it is an insult to Pip. Estella then remarks â€Å"he calls the knaves, Jacks, this boy! † â€Å"And what coarse hands he has and what thick boots! † We then read that Pip â€Å"had never thought of been ashamed of his hands before. † The reader sympathises with Pip hear as he is embarrassed about his hands. The language and dialogue in extract two is very important, Dickens creates the impression that Pip is like a slave (although he is not). The way that Miss Havisham speaks to Pip is very distinctive, she does not ask him do to things she tells him what to do and when to do it. An example of this is on line 124 â€Å"when shall I have you here again. Let me think. † She then thinks for a while and says â€Å"come here again in six days. You hear? † this creates sympathy for Pip as he gets ordered what to do and has no choice in the matter. I have read two extracts of Great Expectation and commented on how Charles Dickens creates sympathy for his characters. Dickens is a talented author and uses many tools to create sympathy for his characters.

Memories of my childhood Essay

Thinking back when I was 10 brings up a lot of memories of my childhood. I was a tom boy and a big courseer because of my high metabolism and extremely high energy level. I look back at my darling foods and there ar many that stimulate to mind. I loved Chef Boyardee Ravioli and Spaghetti Os. I also loved my mums homemade chicken and dumplings and bisquits, peanut butter and banana sandwiches, and mammary glands cookies. These have been my favorites throughout the years with the exception of the Chef Boyardee Ravioli and Spaghetti Os.My florists chrysanthemum has taught me how to prepare some of her recipes so that I may pass them on to my children and them to theirs. I calculate I will stay to eat these dishes until my body can no longer handle the ingredients that make these dishes so scrumptious. My mother is 52yrs old and still enjoys these foods she is in very good health with the exception of her osteoporosis so if I continue winning care of myself and my body and n othing spoiled happens besides what already has happened, I think I should be able to eat these dishes for a very long time. in that location are several reasons why dietary modifications need to be changed throughout the different stages of life. From birth the old age are metabolism is constantly changing, we go from a high energy intake to a slowed metabolism. Healthful diets ease promote the appendage of infancy into your older adulthood, and it helps with the productivity to help prevent obesity, high blood pressure level and cholesterol, certain diseases, strokes, heart attacks, and osteoporosis.

Adapting to Change

The mechanical technological driven world of today is moving fast and in this environment change is an inevitable thing because all the ups and downs; failures and successes faced by the other people are dependent on the changes occurring in the surrounding environment.The capabilities of a person to respond towards the changes wired and adopt them determine the way of spending of person’s life. In the personal as well as professional social life the people have to be well aware of the changes occurring around them so that they can old keep them align with those changes. Most of the changes occurring in the surrounding world are led by the technological advancements.Implementing change is rather difficult.The dissertation is based on a qualitative research study that is conducted through secondary analysis of data and a case study.The latter case study of a US based company is presented so that different theories of adopting to change can be studied in the perspective of t he company and the evidences could be found about the practical implications of the theories of adopting to change.1.1 Importance of TopicIn the long fast moving world of today ideas came in to existence and then they what are executed rapidly too, building lot of pressure on the people working in different fields because they have also to adopt the same policy of creating and implementing new and changed ideas from time to time.Recognizing change may be battle.

1.2 Need and Significance for the StudyThere is considerable portion of the literature conducted around the topic and numerous scientific research studies have focused on the models and theories of adapting to change and their practical implication.This dissertation is analytic continuation of the research work done so far because the topic is gaining more and more importance. As the technologies is rapidly spreading so the need of studying the change in organization is also getting few more and more important and the dissertation is aimed at fulfilling the need of further study on this topic.Change is inevitable and its constant.Literature Review2.1. Adopting to change – Historical PerspectiveAdopting to change in an organization is not a new phenomenon but it has deep roots inside the history. Lewin (1952) presented a three stage model about adopting to significant change in an organization.Everyone has obviously noticed the change in the markets.

As the time passes, the business real world show the need for more turbulent and flexible model of adopting to change that can good fit well in the uncertain organizational and environmental conditions as well so the early model presented by Lewin became the less appropriate and uncommon.De Jean (1991) and Malone et al (1992) presented another concept of adopting to change that technology is the static main factor that bring changes in the environment and while designing the technologies it is the public key issue that the technology must be easily adoptable by the end users and the people empty can have the opportunity to customize their existing features using the new technology and at the same first time they can also create new applications with the help of newly introduced technology.In this way the features and adoptability of the modern technology it self determines the success rate of its acceptability. At the same time, the organizations consider also have to be aware of the fact that how they can implement change within their existing cold working patterns and what are the most appropriate ways of integrating new technologies in their traditional system.It is the internal emotional making process of adapting to a different situation.2.2. Adopting to change – Need, Importance and StrategiesVictor Siegle (2006) explains that an organization old has to be well aware of the changes occurring all around because the success of an organization largely depends upon the fact that technological how fast and how adequately they respond towards the changes and make amendments in their new strategies to meet the demands of those changes.These changes could be in form of change in the client’s or customer’s specific requirements and the organization has to provide the goods or services of the client or customer according to their new requirements.Know how you react to pressure in your very own way that is distinctive! Over-training or spi nal injury outcomes if stress may not be tolerated.

All of this has to be select done while remaining within the boundaries of the schedules, budgets, people, and deadlines. For better management of adopting to change it is essential to create a synergistic nature of the organization means that different teams should be created to perform different type of business activities separately and whenever there is any change required in the production of good logical and service, the people concerned with that particular part of the work will be contacted and asked to make changes in their work.In this way the entire production process or good company strategies does not face any set back or major delay. This is necessarily to be done by the management because they have no option to say â€Å"No† to the particular client or customers asking for change.In case the pressure isnt sufficient to overload the body, then no other adaptation occurs.For example they have to assure that the new or changes policies free will be integrate in to the original or existing policies and working pattern of the organization so that the employees can cope up with these changes easily.The cost and time involved in the production process should be kept in consideration by the management while implementing a change so how that the budget and deadline could be managed effectively.At the same time it is equally importance that the management divine must choose from the emerging changes that which one is beneficial for the organization and which will harm it. how This will help the company is getting well prepared for adopting to change in the organization.Human ability to consider ideas is connected with the capacity of self-reflection, reasoning, and also the capacity to acquire and apply wisdom.

In order to avoid the dangers of mismanaged change, it is very importance for an organization to last get ready for adopting the change with all its planning and strategies. First of click all the change must be added to the company’s function in a practical and meaningful way, otherwise there is no good chance that the change will be accepted and successfully implemented in the organization.Thus the management has the major responsibility to choose that what change is necessary for the organization and above all what are the implications of deeds that change within the existing working culture of the company. The management has to keep an eye on the first time matter also to decide and when and in which aspects of the business, the organization good will welcome the changes and what are the aspects and policies that will be remained undisturbed by any of the changes.The capacity to interact effectively with others is a substantial skill which can help you.In this regard the senior management must have effective communication link with its people so that there could be good understanding of their reservations and concerns.2.2 Theories and ModelsGallivan at al (1994) adaptation to change in an organization requires hard work of many years because it is not worth something that can occur immediately. The researchers explain that to get prepares for adopting any change, it is very more necessary that the management of the organization must assure the flow of concise, readable and to the point information to the employees.Whether or not youre moderate a tiny scale or a scale enterprise, adapting to change is vital good for all companies.

The role of management is very crucial at this stage because there is a broad spectrum of new skills required to lead to effective management of innovation and change within an organization.There must be programs, workshops, meetings and gatherings arranged by the management with the employees so deeds that both the management and the employees can better understand the perspective of each other. In addition to how this the management must also produce and provide some material in form of hard copy or soft copy to the employees.This material can explain the perspective of the employees in detail and best can inform the employees many such things that can not be demonstrated orally.Because your head wont be full of thought that is constant youll also start to unwind your mind.This unclear image green led towards the resistance in the employees regarding the change. Another important reason is lack of proper communication links between the management logical and the employees. Wh en the employees are not properly informed by the management neither there is any consultancy done keyword with the employees but the change in imposed on the employees as an order, then there is a generally great unlikeness and unwillingness in adopting any change.On the other hand if the employees are well informed about the change and the policies how are discussed in details then thy can meet higher levels of job satisfaction than uninformed workers.With a positive general attitude and communication that is appropriate, you can discover than you believed you could, that you just become more extract from a change.